Moroccanoil has unveiled its first-ever Moroccanoil Lip Balm, extending the brand’s signature argan oil benefits into the lip care category.
The new lip balm is formulated with a blend of argan oil, argan butter, peptides and hyaluronic acid to deliver instant, high-performance hydration for up to 24 hours after a single application, without a sticky feel. Users reported lips felt soft, smooth and visibly nourished, with a healthy-looking sheen.
Available in three Mediterranean-inspired variants — Moroccan Mint Tea (transparent sheen), Berry Pomegranate (sheer berry tint) and Vanilla Date (sheer pinky nude tint) — the balm combines skincare-grade ingredients and sensorial textures to nourish delicate lip skin.
The launch marks a strategic expansion for Moroccanoil, building on strong consumer demand for argan oil-infused daily essentials and broadening its presence beyond hair and body care into facial skincare-adjacent products.
The Moroccanoil Lip Balm is now available at major retailers and online.